Based on the latest data for 2026, here are the countries with the highest YouTube RPM (Revenue Per Mille), which is the actual revenue a creator earns per 1,000 views.
While the data shows some variance, Australia and the United States consistently top the list as the highest-paying countries for creators .
Top Countries by YouTube RPM (2026)
| Rank | Country | Average CPM (Advertiser Cost) | Estimated RPM (Creator Earnings) |
|---|---|---|---|
| 1 | 🇦🇺 Australia | $30 – $36 | $10 – $18 |
| 2 | 🇺🇸 United States | $12 – $32 | $5 – $15 |
| 3 | 🇨🇭 Switzerland | ~$13 – $23 | $5 – $12 |
| 4 | 🇨🇦 Canada | ~$10 – $29 | $4 – $12 |
| 5 | 🇳🇴 Norway | ~$11 – $20 | $4 – $10 |
| 6 | 🇬🇧 United Kingdom | ~$9 – $26 | $4 – $10 |
| 7 | 🇩🇪 Germany | ~$10 – $25 | $4 – $10 |
| 8 | 🇳🇿 New Zealand | ~$10 – $28 | $4 – $10 |
| 9 | 🇩🇰 Denmark | ~$9 – $18 | $3 – $8 |
| 10 | 🇳🇱 Netherlands | ~$9 – $17 | $3 – $8 |
Important Note: The table shows a range for RPM. The actual amount you earn depends heavily on your video’s niche and audience retention, not just the viewer’s country .
Why These Countries Pay More
Advertisers pay a premium to reach audiences in countries with high purchasing power. This means a creator with 100,000 views from the US will earn significantly more than a creator with the same number of views from a lower-paying region .
The Difference Between CPM and RPM
It’s crucial to understand the metrics:
- CPM (Cost Per Mille): What advertisers pay YouTube for 1,000 ad impressions .
- RPM (Revenue Per Mille): What you actually earn per 1,000 total video views, after YouTube takes its 45% cut and accounts for non-monetized views . This is the number that matters for your income.
For the most accurate picture of your own earnings, check the “Revenue” section of your YouTube Studio analytics .
