Here are the estimated YouTube CPM rates by country for 2026. The data shows a dramatic difference between regions: advertisers pay over $30 to reach 1,000 viewers in top-tier English-speaking countries, compared to less than $1 in many developing nations.
🌍 YouTube CPM Rates by Country (2026)
The table below shows estimated CPM (Cost Per Mille), which is what advertisers pay YouTube for 1,000 ad impressions before the platform takes its 45% cut.
| Rank | Country | Average CPM (USD) |
|---|---|---|
| 1 | Australia | $36.21 |
| 2 | United States | $32.75 |
| 3 | Canada | $29.15 |
| 4 | New Zealand | $28.15 |
| 5 | United Kingdom | $24.00 – $25.80 |
| 6 | Switzerland | $23.13 |
| 7 | Germany | $22.00 – $24.50 |
| 8 | Norway | $20.17 |
| 9 | Ireland | $19.50 |
| 10 | Singapore | $18.80 |
| 11 | Denmark | $17.49 – $17.90 |
| 12 | Sweden | $16.50 – $18.40 |
| 13 | Spain | $14.22 |
| 14 | Netherlands | $8.62 – $16.50 |
| 15 | Brazil | $1.64 – $4.50 |
| 16 | India | $0.70 – $0.83 |
💡 Why Your CPM Varies So Much
- Audience Geography Matters Most: A viewer in Australia can be worth 40-50 times more than a viewer in India. Your RPM (Revenue Per Mille)—the actual earnings you receive—will largely reflect the countries your audience is from.
- Content Niche is Key: Personal finance and technology content commands the highest CPMs because advertisers pay a premium to reach audiences with high purchasing intent. Entertainment and gaming content typically earn the least.
- CPM is Not Your Take-Home Pay: Remember, your actual earnings (RPM) will be significantly lower than the CPM. YouTube takes a 45% cut, and not every view includes an ad.
Since your earnings are tied to the location of your viewers, the most effective way to increase your CPM is to create content that naturally attracts audiences from higher-paying countries like the US, UK, and Australia.
